Running a small business is demanding but can be very rewarding. The problem is however, it can be hard to work out how to attract more customers that will help to boost your profits and revenue. If you’re low on customers and you’d like to see an increase in this, then this article will give you the rundown on some tips on how to attract more customers for your small business. Let’s take a look.
1. Offer Discounts/Free Products or Services
We all know free or discounted items can gain attention of people. Why? Because people like when they feel as if they’re saving money. When you’ve got a lull in your customers, don’t be afraid to run a limited time offer like a discount or buy 1 and get 1 free offer. Most times when offering something like this, you’ll see an influx of business. While it may be short lived, it can help to bring new possible clients in that may have not purchased from you before. These new customers may turn into repeat customers down the track.
2. Be Listed On Google Maps and Local Directories
If you haven’t already done so, don’t forget to list your business on local directories and Google Maps. It’s important that your business is easy to find. The easiest way for people to find you online, is via listing in these important areas. If you’re not sure how to do this, you can get a marketing company to help you.
3. Print and Distribute Flyers Locally
For local businesses, don’t be afraid to try some traditional methods of advertising. Printing and distributing flyers in mailboxes can help for people to get to know about you and what you have to offer. Make sure the flyers have your logo, company name, what you have to offer, contact details, and address. This can help new customers determine if you have a service or a product they may need for a problem they’re having currently.
That’s why it’s best to make a great logo design so they can remember your business easily.
4. Advertise On Social Media
For those who have an online website and a social media presence, it’s a good idea to do some advertising about special offers, new products, discounted services and more. Social media has the ability to really enhance the way you showcase your business. However don’t just advertise for the sake of advertising, be smart about it. Choose particular days on when you post content or share something. If you bombard your audience all the time, you’ll find they’ll more likely remove you from their followers list.
Customers are the heart and sole of your business. Without generating new or repeat customers over time you’ll run the risk of your business falling through the cracks. By taking these tips into consideration, you have a higher chance of really taking your business to that next level. Are you ready to bring more customers into your small business?